Client: Good Business UK (for: BMGF)
My first serious attempt at screenplay. This film was one aspect of a multi-faceted campaign to inspire and encourage teen girls to stay true to themselves. Through an extensive offline/online distribution strategy, it was viewed by 85% of our target. It received rave reviews as exampled in the YouTube comment section that culminated in the development of a sequel.
Client: Good Business UK (for: B&MGF)
Creating and scripting this film required strict adherence to a robust behavioural change model. Based on the success of the first film, this sequel embedded the 'Be true to yourself' and 'anti-tobacco' messaging in an engaging drama that captivated our target, garnering even stronger positive responses as exampled in the Youtube comment section.
