Brand & Product Quality Audit Of Local Soymeal
Client: USAID ADVANCE II.
I led a team to investigate the reasons for the preference of imported soymeal by Ghanaian poultry farmers, and propose remedial actions to improve market acceptance of local soymeal.
The scope of the audit covered both the intrinsic (nutritional value) and extrinsic (packaging and branding) of local soymeal products. The outcome of the assignment provided a guide on interventions required to improve local soymeal quality to meet market needs and match imported alternatives.