Brand Strategy & Action Plan
Client: USAID ADVANCE II.
I led a team to develop a brand strategy and action plan for Yedent Ghana, a major agro-processing company the program supports. The work involved extensive research and analysis.
We presented a report which among other things provided a Brand Proposition, Communication Strategy, Creative Brief and Action Plan. The highlight of this project was after the final presentation when the CEO of Yedent came around to give a bear hug, which was atypical of him.