Let's Be Honest, No One Knows It All. Here With My 2 Cents.
Expat, So What?
I got my first expat offer in 2019. They offered $10k to become Exec Creative Director in a major agency…
Unnecessary Ghanaian ‘Modesty’
Roman is one of the most extraordinary clients I’ve had the pleasure of working with. For some years he was…
Pitching Against My Future Agency: The Coffee Story
February 18, 2021 | CAREER TIPS
Once Upon A Time... Globally, Publicis is NESTLÉ’s Agency Of Record. The relationship is a very strong one forged decades…
Pitching Against My Ex-agency: A Shisha Story
February 8, 2021 | CAREER TIPS
My first Creative Director opportunity came from a relatively smaller agency. But what they lacked in size they compensated for…
Activation, Not Masturbation.
January 18, 2021 | CAREER TIPS
The most notorious client mantra I’ve heard goes; “Activation, not masturbation!” The thinking is; let’s be ruthless in ensuring that no decision…
My First $500k Ad
My first shoot was for a $10k commercial in Accra a few years back. I’m thinking about it now on…
Why Do They Make Things In Small Sizes?
You’ll be amazed the speed with which companies make decisions based on evidence that you are changing or will change…
Why Are Classic Ads So Loved?
Every now and then, someone posts a grainy ad from the 90s with great adulation. They arouse nostalgic feelings and…
A Quickie: The Science Of A 30” Radio Ad.
I love helping out SMEs, but it’s hard work. Hair-pulling work. Count 1-10 before answering work. What makes it worth…
Ridiculous Pitches!
Many businesses looking for creative communication solutions act like caterers at a low budget Ghanaian wedding; so precious about the…
With Facebook Removing ‘Like’ Button, Who Suffers Most?
In the beginning, it was just a cool way of letting someone know that you enjoyed their post. Aggregated, it…
Food Scientists Regulating Ghanaian Advertising?
The biggest advertisers in Ghana are Fast Moving Consumer Goods (FMCG) companies, followed by telcos. Even FMCGs that don’t spend…
Why Ghana Is Yet To Win A Cannes Lion
We have a rich heritage of storytelling. Before behavioral change became a thing, we cracked that code, leveraging the insight…
To Freelance Or Not?
September 18, 2020 | CAREER TIPS
A major setback to advertising in Ghana is that some of the most talented creatives would rather freelance than work…
Professionals With Mental Health Issues
September 9, 2020 | CAREER TIPS
I’m paid to use creativity in solving business issues. To be creative is to be empathetic and emotional. It’s much…
To The Veteran Unpromoted employee.
September 2, 2020 | CAREER TIPS
I am in a weird position; benefitting from a system many friends are frustrated by. I’ve been given opportunities by…
How To Not Sound Dumb At Important Meetings.
Last week, I was part of a meeting discussing major advertising activities my client should invest in across the region…
The Seduction Of Starting Your Own Agency
The Dream When you see the rate card your agency sends client, and compare it to the salary you make…
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