Tag: marketing

INDUSTRY

Ridiculous Pitches!

October 18, 2020 | by Anyan

Many businesses looking for creative communication solutions act like caterers at a low budget Ghanaian wedding; so precious about the food with a false sense of omnipotence. “Answer this poorly written pitch brief in three working days. I’m not able to answer most of your questions in detail because it’s not my job to make your job easy and I don’t…

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Are Ghanaian Brands Purpose-Driven?

June 20, 2020 | by Anyan

PZ is a favourite client because in addition to overseas TVC productions and the opportunity to work on behemoth brands like Imperial Leather and Morning Fresh, they also offer a deep understanding of the Nigerian market; the heartbeat of their Africa operations. Every two years an expensive brand refresh becomes necessary. Why? Because that’s about the time it takes for…

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