March 18, 2021 | by Anyan
Roman is one of the most extraordinary clients I’ve had the pleasure of working with. For some years he was the head of the Nescafe Business Unit across the entire West Africa. That’s a very powerful and important role to occupy in the Nestle world. That’s why Roman’s easy-going, super-friendly super chill, super cool and super inclusive style of leadership…
January 18, 2021 | by Anyan
The most notorious client mantra I’ve heard goes; “Activation, not masturbation!” The thinking is; let’s be ruthless in ensuring that no decision is made for our pleasure and for the sake of feeling good at the expense of efforts that actually and truly reflect the sentiment of our clients. This ties in to the my most brutal feedback, which came a few…
January 5, 2021 | by Anyan
My first shoot was for a $10k commercial in Accra a few years back. I’m thinking about it now on a $500k set in Joburg and realizing how quickly time flies. Even though it’s my 9th time in Africa’s Valhalla of production, the attention to detail and slick techniques never gets lost on me. Travelling is something every young creative…
October 18, 2020 | by Anyan
I love helping out SMEs, but it’s hard work. Hair-pulling work. Count 1-10 before answering work. What makes it worth though, is when there is willingness to understand. I recently did some work for a client who came back with his fourth round of reverts. As I took time to explain best practices, I saw how this could be beneficial…
