October 18, 2020 | by Anyan
I love helping out SMEs, but it’s hard work. Hair-pulling work. Count 1-10 before answering work. What makes it worth though, is when there is willingness to understand. I recently did some work for a client who came back with his fourth round of reverts. As I took time to explain best practices, I saw how this could be beneficial…
October 18, 2020 | by Anyan
Many businesses looking for creative communication solutions act like caterers at a low budget Ghanaian wedding; so precious about the food with a false sense of omnipotence. “Answer this poorly written pitch brief in three working days. I’m not able to answer most of your questions in detail because it’s not my job to make your job easy and I don’t…
October 8, 2020 | by Anyan
In the beginning, it was just a cool way of letting someone know that you enjoyed their post. Aggregated, it has become proof that a person is indeed popular. The people who need this most are ‘Influencers’ who make a ton of money because brands believe they have the ears of their precious consumers. The fact that more than 75% of…
October 2, 2020 | by Anyan
The biggest advertisers in Ghana are Fast Moving Consumer Goods (FMCG) companies, followed by telcos. Even FMCGs that don’t spend on advertising agencies have huge media budgets. There is a much greater desire to reach consumers than to reach them with effective creative communication. Also the professional association for advertising agencies (AAG) doesn’t have the power to regulate the quality…
