Tag: Social Media

INDUSTRY | INTERLOCAL

How Influencers Kill Advertising Creativity.

July 28, 2020 | by Anyan

I have an unpopular opinion on the use of influencers in advertising campaigns; they are overrated and often killers of creativity. Give me a moment, I can explain. Influencer marketing has been around for as long as there’ve been influencers, probably dating back to Biblical times when Mordecai asked Esther to leverage her influence in the campaign to reverse a…

Read More