Month: November 2020

INDUSTRY

Why Do They Make Things In Small Sizes?

November 20, 2020 | by Anyan

You’ll be amazed the speed with which companies make decisions based on evidence that you are changing or will change your buying considerations. We pore through Brand Health Trackers (BHTs) and Consumer Reports looking for trends, connecting dots, decoding new developments in how you’re now choosing to spend your GHC 1. The Wazobia Effect The most significant learning, which has…

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INDUSTRY | INTERLOCAL

Why Are Classic Ads So Loved?

November 18, 2020 | by Anyan

Every now and then, someone posts a grainy ad from the 90s with great adulation. They arouse nostalgic feelings and everyone starts talking about the good old days when ads were so much better and more memorable. I think it could be because of these two reasons; The Media Landscape; Then vs Now. We’ve come from a non-24 hour one-tv…

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