July 28, 2020 | by Anyan
I have an unpopular opinion on the use of influencers in advertising campaigns; they are overrated and often killers of creativity. Give me a moment, I can explain. Influencer marketing has been around for as long as there’ve been influencers, probably dating back to Biblical times when Mordecai asked Esther to leverage her influence in the campaign to reverse a…
July 21, 2020 | by Anyan
Ghana is built on the back of great storytelling. This truth is obscured by descriptives like hospitable, morally conservative, religiously tolerant and culturally rich, but a forensic audit will trace everything back to the ability of a people to tell compelling stories. When our ancestors sought to create a moral framework and achieve behavioral change, they used taboos. Taboos are little…
July 14, 2020 | by Anyan
A three-year tenure as Creative Director in an awesome digital Advertising Agency came to an end in December 2018. On my last day at work, I was pleasantly surprised by an art piece that captured moving personal notes to me. At the center of the piece in cherry red caps is ‘BAD IDEA, BEN’. Without knowing the back story, it’s…
July 7, 2020 | by Anyan
That is what I thought back in the day. In Senior High, the Visual Arts class was seen as the class for underachievers; the course you settled for when you badly wanted to be in the school but didn’t make the grades necessary to be admitted to the Science or Business classes. Parents and ‘well-wishers’ would question the ambition and…
July 1, 2020 | by Anyan
Black Friday is an American shopping phenomenon that has made its way to Ghana, becoming more popular by the year. It appeals to the appetite for discounts and retailers are hoping to make it the biggest shopping day in Ghana as well. Looking at how some local retailers are playing it, I doubt it will be anywhere near the success…
