September 18, 2020 | by Anyan
We have a rich heritage of storytelling. Before behavioral change became a thing, we cracked that code, leveraging the insight of superstition to create ‘taboos’ that compel desirable behavior. This kind of background should have been the unfair advantage that made it easy for our advertising to gain global recognition, and yet a creative work from Ghana is yet to…
September 18, 2020 | by Anyan
A major setback to advertising in Ghana is that some of the most talented creatives would rather freelance than work in an agency. This is at the same time when agencies are ready to pay top dollar for top talent; something is definitely not adding up. Being creative director at a major international agency with many freelancer friends does give…
September 9, 2020 | by Anyan
I’m paid to use creativity in solving business issues. To be creative is to be empathetic and emotional. It’s much easier to create compelling work when you can feel what it’s like to be your target consumer. Certainly, this emotional disposition also makes you vulnerable. Couple that with advertising as a high-pressure terrain dominated by ridiculous timelines, impossible clients, frequent blunt –and…
September 2, 2020 | by Anyan
I am in a weird position; benefitting from a system many friends are frustrated by. I’ve been given opportunities by the same management they are disappointed in. And for a few years now I’ve been part of management teams and also great friends to people who distrust management more than a shattered romantic distrusts her silver-tongued ex. It is uncomfortable, but…
