INDUSTRY
Food Scientists Regulating Ghanaian Advertising?
October 2, 2020 | by Anyan
The biggest advertisers in Ghana are Fast Moving Consumer Goods (FMCG) companies, followed by telcos. Even FMCGs that don’t spend on advertising agencies have huge media budgets. There is a much greater desire to reach consumers than to reach them with effective creative communication. Also the professional association for advertising agencies (AAG) doesn’t have the power to regulate the quality…
