November 18, 2020 | by Anyan
Every now and then, someone posts a grainy ad from the 90s with great adulation. They arouse nostalgic feelings and everyone starts talking about the good old days when ads were so much better and more memorable. I think it could be because of these two reasons; The Media Landscape; Then vs Now. We’ve come from a non-24 hour one-tv…
September 18, 2020 | by Anyan
We have a rich heritage of storytelling. Before behavioral change became a thing, we cracked that code, leveraging the insight of superstition to create ‘taboos’ that compel desirable behavior. This kind of background should have been the unfair advantage that made it easy for our advertising to gain global recognition, and yet a creative work from Ghana is yet to…
July 28, 2020 | by Anyan
I have an unpopular opinion on the use of influencers in advertising campaigns; they are overrated and often killers of creativity. Give me a moment, I can explain. Influencer marketing has been around for as long as there’ve been influencers, probably dating back to Biblical times when Mordecai asked Esther to leverage her influence in the campaign to reverse a…
July 21, 2020 | by Anyan
Ghana is built on the back of great storytelling. This truth is obscured by descriptives like hospitable, morally conservative, religiously tolerant and culturally rich, but a forensic audit will trace everything back to the ability of a people to tell compelling stories. When our ancestors sought to create a moral framework and achieve behavioral change, they used taboos. Taboos are little…
July 1, 2020 | by Anyan
Black Friday is an American shopping phenomenon that has made its way to Ghana, becoming more popular by the year. It appeals to the appetite for discounts and retailers are hoping to make it the biggest shopping day in Ghana as well. Looking at how some local retailers are playing it, I doubt it will be anywhere near the success…
June 7, 2020 | by Anyan
The International Context I sat rows from the La Lumiere podium in Cannes where Martin Sorrell was put on the spot several times by Ken Auletta who he was supposed to be interviewing. He was very guarded in his responses about what necessitated his WPP exodus and what specific plans he had for his new company S4 Capital. Asked if…
