June 20, 2020 | by Anyan
PZ is a favourite client because in addition to overseas TVC productions and the opportunity to work on behemoth brands like Imperial Leather and Morning Fresh, they also offer a deep understanding of the Nigerian market; the heartbeat of their Africa operations. Every two years an expensive brand refresh becomes necessary. Why? Because that’s about the time it takes for…
June 14, 2020 | by Anyan
Telcos are the biggest clients in Ghana, they are also the most challenging. If you have a client paying a $100k+ in monthly retainers, it takes a special kind of pizzazz to stay true to your craft even if it contradicts CMO’s ideas. A $100k+ client can easily turn your ‘Do what you feel is best’ CEO to a ‘Are…
June 1, 2020 | by Anyan
Gong Gong is Ghana’s Advertising equivalent of the Oscar’s. It’s the flagship event for recognizing and celebrating innovation, effectiveness and creativity in the industry. For me, it’s also a key indicator of the state of our industry against a global backdrop. I led my agency to win a Platinum in Digital -an industry first-, 3 Golds and 4 Silvers. I…
