INDUSTRY | INTERLOCAL
Why Ghana Is Yet To Win A Cannes Lion
September 18, 2020 | by Anyan
We have a rich heritage of storytelling. Before behavioral change became a thing, we cracked that code, leveraging the insight of superstition to create ‘taboos’ that compel desirable behavior. This kind of background should have been the unfair advantage that made it easy for our advertising to gain global recognition, and yet a creative work from Ghana is yet to…
