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Danger! When The CMO Becomes The Target Of An Ad.
June 14, 2020 | by Anyan
Telcos are the biggest clients in Ghana, they are also the most challenging. If you have a client paying a $100k+ in monthly retainers, it takes a special kind of pizzazz to stay true to your craft even if it contradicts CMO’s ideas. A $100k+ client can easily turn your ‘Do what you feel is best’ CEO to a ‘Are…
