July 21, 2020 | by Anyan
Ghana is built on the back of great storytelling. This truth is obscured by descriptives like hospitable, morally conservative, religiously tolerant and culturally rich, but a forensic audit will trace everything back to the ability of a people to tell compelling stories. When our ancestors sought to create a moral framework and achieve behavioral change, they used taboos. Taboos are little…
July 1, 2020 | by Anyan
Black Friday is an American shopping phenomenon that has made its way to Ghana, becoming more popular by the year. It appeals to the appetite for discounts and retailers are hoping to make it the biggest shopping day in Ghana as well. Looking at how some local retailers are playing it, I doubt it will be anywhere near the success…
June 20, 2020 | by Anyan
PZ is a favourite client because in addition to overseas TVC productions and the opportunity to work on behemoth brands like Imperial Leather and Morning Fresh, they also offer a deep understanding of the Nigerian market; the heartbeat of their Africa operations. Every two years an expensive brand refresh becomes necessary. Why? Because that’s about the time it takes for…
June 14, 2020 | by Anyan
Telcos are the biggest clients in Ghana, they are also the most challenging. If you have a client paying a $100k+ in monthly retainers, it takes a special kind of pizzazz to stay true to your craft even if it contradicts CMO’s ideas. A $100k+ client can easily turn your ‘Do what you feel is best’ CEO to a ‘Are…
June 7, 2020 | by Anyan
The International Context I sat rows from the La Lumiere podium in Cannes where Martin Sorrell was put on the spot several times by Ken Auletta who he was supposed to be interviewing. He was very guarded in his responses about what necessitated his WPP exodus and what specific plans he had for his new company S4 Capital. Asked if…
June 1, 2020 | by Anyan
Gong Gong is Ghana’s Advertising equivalent of the Oscar’s. It’s the flagship event for recognizing and celebrating innovation, effectiveness and creativity in the industry. For me, it’s also a key indicator of the state of our industry against a global backdrop. I led my agency to win a Platinum in Digital -an industry first-, 3 Golds and 4 Silvers. I…
