CAREER TIPS
Activation, Not Masturbation.
January 18, 2021 | by Anyan
The most notorious client mantra I’ve heard goes; “Activation, not masturbation!” The thinking is; let’s be ruthless in ensuring that no decision is made for our pleasure and for the sake of feeling good at the expense of efforts that actually and truly reflect the sentiment of our clients. This ties in to the my most brutal feedback, which came a few…
